Sundance Cinemas President and CEO Paul Richardson said the decision to come to Dobbs Ferry was an easy one.

Photo Credit: Redmond Zmudzien

Martin Berger, principal of Saber Real Estate Advisors, the developer of Rivertowns Square.

Photo Credit: Redmond Zmudzien

An inside look at a Sundance Cinemas theater.

Photo Credit: Courtesy of Sundance Cinemas

An inside look at Sundance Cinemas.

Photo Credit: Courtesy of Sundance Cinemas

DOBBS FERRY, N.Y. – Sundance Cinemas became the first big name brand to sign on and join Rivertowns Square, the developers announced at a Tuesday press conference.

“We’re not out to compete with the white table cloth restaurants, but we are designing facilities so you can come in have a beverage of your choice and enjoy it in an environment that is very comfortable and welcoming,” said Paul Richardson, Sundance Cinemas president and CEO.

The 32,550 square foot facility, which is operated by Sundance Group president Robert Redford, will feature eight screens, approximately 1,300 seats and is scheduled to open in the spring of 2014.  This will be the fifth Sundance Cinema in the country and the first one on the east coast.  Richardson described the complex as a medium sized theater geared towards "grownups" that will complement the area well.

“There’s like a hole in the marketplace right now,” he said.  “It’s really a perfect spot for me to fit in, particularly with what we’re doing because you don’t need any more monster-plexes, you have those.”

The cinema will feature “hybrid” programming ranging from the top Hollywood movies to smaller independent art films, according to Richardson.

Martin Berger, principal of Saber Real Estate Advisors, the developer of Rivertowns Square, said the group is also close to finalizing a deal with a 120 room branded hotel that will be announced soon.

“I’m glad we’re able to bring back to life the property that’s been sitting vacant unused for many, many years,” he said.  “This is just one more example of how Dobbs Ferry and Westchester beats out Manhattan.”

Richardson said he’s been looking for a location in Westchester for a project like this for the past 25 years.

“The company really wanted to have a Manhattan presence first then kind of grow out of that, but I convinced everybody this is a once in a lifetime opportunity and it’s the perfect fit.”

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